STP’s 2021 – 2022 CPD events are centred on the Town Centre Action Plan Review recommendations and in this fifth event in the series, we will focus on the themes of Heritage & Tourism.
We will be joined by Historic Environment Scotland and Visit Scotland to discuss the impact of heritage and tourism on our towns and places. The session will provide context, as well as details of existing work and nationwide initiatives that town and place stakeholders can engage with. We will also touch upon the Scotland Loves Local campaign and gift card, its impact on local economies and future ambitions for the project.
Learn and contribute with guest speakers’ insights and tangible takeaways. This session aims to help towns and place stakeholders understand the importance of heritage and tourism from a place perspective, as well as the nationwide initiatives they can engage with.
15:00 – 15:05 Welcome: Kimberley Guthrie, Strategy & Relationships, Scotland’s Towns Partnership
15:05 – 15:20 Heritage – George Findlater, Head of Community and Economic Development, Historic Environment Scotland
15:20 – 15:30 Q&A
15:30 – 15:45 Tourism – Caroline Warburton, Regional Leadership Director (East), Visit Scotland
15:45 – 15:55 Q&A
15:55 – 16:10 The Scotland Loves Local campaign and card – case study and update on impact and future ambitions:
Nicola Johnston, Project Manager, Miconex and Jennifer Caswell, Team Leader, City Promotion, City Development, Dundee City Council
16:10 – 16:20 Q&A
16:20 – 16:30 Closing comments