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 Digital innovation drives support for loving local in Forres

Moray Media CIC is a volunteer-run social enterprise with commercial and charitable objectives that deliver benefits for the local community. The organisation became a Community interest company in 2018, with the key objective of creating a platform that would promote the town and the local businesses that make it what it is.

Flores Local and Visit Forres consists of two websites, an app, three Facebook pages and business initiatives such as the Forres Local Business Network and the Forres Loves Local Campaign. 

The enterprise developed a suite of websites and social media platforms, which are at the heart of an initiative to drive customers to local shops and promote businesses and events, clocking up hundreds of thousands of page views and users.

The app was developed to complement the website visitforres.scot to focus on leisure and tourism services in the area, such as attractions and activities, hospitality and accommodation. It provides users with useful information on EV charging points, public toilets and travel information.

The free to download app also provides a free platform for businesses to list their details, serving as a one-stop-shop for all things Forres and showcasing an innovative way to encourage visitors and locals alike to think local first.