The Scotland Loves Local Gift Card is an initiative designed to increase local spending, strengthen small businesses and help local economies thrive. Since its launch, the programme has seen steady growth in participation and economic impact, with thousands of businesses now registered and actively accepting local gift cards.
The Scotland Loves Local Gift Card is supporting Scotland’s local economies by encouraging people to spend where they live and in turn supporting local jobs, businesses and communities.
Launched just four years ago, the initiative has already generated over £17 Million in local spending, with more than 230,000 cards in circulation and 8,000 businesses across Scotland now registered to accept them. Participating businesses range from small independents to national retailers and visitor attractions.
The success of the scheme is rooted in collaboration. Local authorities across Scotland have partnered with Miconex to deliver regional gift card programmes that empower residents to spend directly with businesses in their area. In some regions, the cards have also been used to provide direct financial support to families, helping out with essentials such as fuel payments and food.
Beyond local government initiatives the card is increasingly used by corporates and community organisations as a tool to reward employees and volunteers. This not only recognises effort and achievement but also channels spending into local economies, multiplying the positive impact.
Research shows that 97% of consumers prefer gifting a card over cash, with 24% valuing how it helps reduce wasteful purchases. When redeemed, customers spend up to 65% more than the value of their card – driving further revenue for local retailers.
By making it easy and rewarding to shop locally, the Scotland Loves Local gift card is helping to strengthen independent businesses, sustain local jobs, and build economic resilience. Its popularity demonstrates a shift towards local spending, one that is boosting community pride and laying foundations for a more inclusive economy across Scotland.
