The Scotland Loves Local Gift Card is going digital.
The Scottish Government is investing £250,000 to enable the cards to operate digitally via devices such as mobile phones.
By going digital, the cards can be used by businesses to reward loyal customers and encourage repeat custom. The new system may also be made compatible with transport providers’ ticketing systems, allowing relatives or businesses to gift train and bus fares into town centres for shopping trips.
Cards are currently utilised by more than 20 councils – including six which have used them to distribute more than £13 million of Scottish Government Coronavirus (Covid-19) economic recovery funding to lower income households.
Stay tuned for more announcements.