VisitScotland’s core purpose is to drive the visitor economy and grow its value to Scotland. As Scotland’s national tourism and events organisation, we work closely with a large and varied number of partners, from public agencies and local authorities to businesses and tour operators. Together we work to ensure our visitors experience the very best of Scotland and the country makes the most of all its outstanding tourism assets and realises its potential.
To do this, VisitScotland:
markets Scotland to all parts of the world to attract visitors
provides information and inspiration to visitors and potential visitors so they get the best out of a visit to Scotland
provides support and guidance for tourism and events businesses to help our industry partners meet – and strive to exceed – visitors’ expectations
VisitScotland.com – consumer website for visitors across six languages
VisitScotland.org – all the latest industry news, including research and visitor data
Business Support Hub – dedicated digital resource with training, advice and support for tourism and events businesses
Business Events Scotland – resource for business event organisers
